Digital marketing is a marketing strategy that uses various digital platforms and technologies to connect with audiences online. This involves using the internet, social media, search engines, email, and other types of digital channels to promote products or services.

When companies seek to boost revenue, they often ask for a larger number of leads. However, experience shows that simply increasing the number of leads doesn’t necessarily translate to a proportional increase in sales. While having more leads is advantageous, the key is to prioritize quality over quantity. By first focusing on attracting high-quality leads, you set the stage for effectively scaling up and achieving a significant increase in overall lead volume and, ultimately, revenue.